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Read this interesting article on nytimes.com, which discuss about the latest development in online marketing. The article focus on the concepts behind the latest cutomised advertiment technique made possible by the growth of the intenet.
The new science of online display advertising involves a potent mix of behavioral targeting, social networking algorithms, predictive economics, pricing optimization and other mathematical strategies.
What caught my fancy is the idea of a real time auction where the commodity are internet’s surfers’ eyeballs and attention.
Imagine that moments before you surf to a page, the page will fetcht the content, check information collected about your demographics data, and match this with the latest merchant offerings, before send the “best matching” advertisment to complement and garnish the page that the reader will be reading.
Sure sounds like a lot of science behind the whole thing. The artilcle quoted 200+ startups in this business and are funded. Surely Google have a lot of competitors… or a lot of opportunites to cherry pick the best company in this new “optimized marketing” industry.
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